Get A Quote.

Get a Design Quote

The next chapter of your brand story begins now! Simply fill in your details to receive an obligation free estimate for your next design project. 

email address:
Homepage:
URL:
Comment:

:
:
:
:
:
:

News.

BASICS OF BRANDING

Posted by Prostudio Designs (prostudio) on Mar 14 2014
Industry News >>

Learn what this critical business term means and what you can do to establish one for your company.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

Article Written By: John Williams

Last changed: Sep 23 2014 at 11:01 PM

Back

Comments

None Found

Add Comment

Case Studies.